Basis pengetahuan

Glosarium

Setiap istilah yang kami pakai bersama klien, dijelaskan dengan sederhana. Telusuri per bidang, lompat ke huruf, atau cari.

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Setiap bidang mengumpulkan konsep-konsep yang saling berkaitan.

Web Development The terms that come up when we build or rebuild a website or a web application. 4 Cybersecurity How systems are attacked, and the words we use for defending them. 31 Hosting & Infrastructure Where software actually runs, and what the numbers in a hosting contract mean. 2 SEO & Marketing The vocabulary of being found — search, content and measurement. 30 Programming Languages The languages software is written in, and what each one is genuinely good at. 12 Frameworks & Platforms The toolkits built on top of a language so teams do not rewrite the same foundations every time. 6 Databases & Data Where your records actually live, and why the choice changes what the system can do. 4 Cloud & Operations How software gets shipped, run and kept alive after it is written. 5 AI & Automation What the machines are actually doing when a product says it uses AI. 4 Design & User Experience How a screen is laid out, and why some sites feel easy while others feel confusing. 0 Mobile Apps The words you meet when you build an app for a phone and put it in a store. 28 Digital Marketing Paid ads, email, offers and the numbers that tell you whether any of it worked. 29 Social Media Posts, followers, reach and the everyday words of running an account well. 0 E-commerce Systems Selling online: the cart, the checkout, the stock and everything after the order. 29 Shops & Point of Sale The counter, the barcode, the till and the stock room of a real shop. 1 Maintenance Centres Repair jobs, spare parts, warranty and getting a device back to its owner. 0 School & University Systems Students, classes, attendance, marks and fees — the software a school runs on. 0 Hospital Management Beds, admissions, departments and the file that follows a patient through a hospital. 0 Clinic Management Appointments, visits, prescriptions and payments in a small medical practice. 1 Medical Laboratories Samples, tests, reference ranges and how a result reaches the person who ordered it. 0 Radiology Centres Scans, images, reports and the systems that store and share them safely. 0 Property & Rentals Units, tenants, contracts and rent — the paperwork of property, done in software. 0 Property Developers Projects, phases, instalment plans and selling a unit that is not built yet. 0 Salons & Spas Bookings, chairs, staff commission and keeping regulars coming back. 0 Gyms & Fitness Memberships, check-ins, classes and trainers — how a gym keeps track of everyone. 0 Web Applications Software that runs in a browser and does real work — dashboards, portals and systems staff use all day. 23 Custom Software Building a system around how a business actually works, instead of changing the business to fit a product. 0 Integrations & APIs Making two systems talk to each other, so the same number does not get typed twice. 0 Payments & Billing Taking money online, sending invoices and knowing exactly who has paid and who has not. 0 ERP & Accounting One set of books behind every department, so the numbers agree at the end of the month. 0 Software Projects How a software project is scoped, priced, built and handed over — and where they usually go wrong. 0 CRM & Customer Support Keeping track of who your customers are, what they asked for, and what you promised them. 0

Tempat orang mulai.

App Store Review App store review is the check that Apple and Google run on every app and every update before they let it into their store. Mobile Apps PHP PHP is a programming language that builds a web page on the server before sending it to your screen, and much of the web still works that way. Programming Languages Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. E-commerce Systems Application Programming Interface API An API is an agreed way for one program to ask another for information or for an action, so neither program needs to know how the other works inside. Web Development C# and .NET C# and .NET are Microsoft's pair for business software, where C# is the language you write in and .NET is the toolkit that runs it. Programming Languages Chatbot A chatbot is an automated conversation that answers your customers in writing on your website or in WhatsApp, with nobody sitting on the other end. AI & Automation TypeScript TypeScript is JavaScript with labels on the data, so a mistake is caught while the code is still being written instead of after it reaches customers. Programming Languages CSS CSS CSS is the language that decides how a web page looks, and because it sits in its own file, one change there restyles every page at once. Web Development Two-Factor Authentication 2FA Two-factor authentication is a sign-in that asks for your password and then for something you are holding, so a stolen password alone is not enough to get in. Cybersecurity JavaScript JavaScript is the language every web browser understands on its own, which is why anything that changes on a page without reloading it is written in it. Programming Languages Cloud Computing Cloud computing is renting computer power by the hour from a company such as Amazon, Microsoft or Google instead of buying servers of your own. Cloud & Operations Dashboard A dashboard is the first screen a person sees after logging in, and a good one carries today's numbers and the decisions still waiting for an answer. Web Applications

Semua konsep, A sampai Z

C

Click-Through Rate CTR Click-through rate is the percentage of people who clicked your result out of everyone who was shown it in the first place. Baca definisinya

G

Google Search Console GSC Google Search Console is a free Google report that tells you which searches your site turned up in and how many people clicked through to it. Baca definisinya

R

Ranking Factors Ranking factors are the handful of things a search engine really weighs when it decides which page deserves to sit at the top of the results. Baca definisinya

H

How Long Does SEO Take How long SEO takes depends on your market, but in most cases the numbers start moving somewhere between the third and the sixth month. Baca definisinya HTML HTML HTML is the set of labels that tells a browser whether a piece of a page is a heading, a paragraph, a link or a field in a form. Baca definisinya

C

CSS CSS CSS is the language that decides how a web page looks, and because it sits in its own file, one change there restyles every page at once. Baca definisinya

M

Marketing Budget A marketing budget is the money a business decides in advance to spend each month on being noticed, plus the plan for how that money is split. Baca definisinya

P

Pay Per Click PPC Pay per click is advertising where you pay only when somebody actually clicks your advert, however many times it was shown. Baca definisinya

Y

YouTube Ads YouTube ads are video and banner adverts bought inside Google Ads that run around other people's videos, usually with a Skip button after five seconds. Baca definisinya

G

Geotargeting Geotargeting is the setting that tells an ad platform to show your ads only to people inside the towns or the delivery area you can actually serve. Baca definisinya

R

Remarketing Remarketing is showing your advert again to people who visited your site and left without buying, so your offer meets them somewhere else online. Baca definisinya

I

Influencer Marketing Influencer marketing is paying someone with an audience to talk about what you sell, which only works when that audience turns out to be real. Baca definisinya

W

WhatsApp Marketing WhatsApp marketing is using WhatsApp to send customers real messages about their orders and bookings, under rules stricter than most owners expect. Baca definisinya

L

Landing Page A landing page is a single page built to do one job, so the person who clicks your advert either takes that one action or leaves. Baca definisinya

C

Conversion Rate CR Conversion rate is the share of your visitors who do the one thing you wanted them to do, such as booking, calling or paying. Baca definisinya

A

A/B Testing A/B testing shows two versions of the same page to different visitors at the same time, so you can count which version got more people to act. Baca definisinya

H

Heatmap A heatmap is a coloured picture laid over one page of your website, showing at a glance where visitors clicked and how far down they read. Baca definisinya

B

Bounce Rate Bounce rate is the share of your visitors who look at a single page and then leave again without clicking anything else. Baca definisinya

F

Form Abandonment Form abandonment is what happens when someone starts filling in your quote or booking form and then closes the page before the enquiry ever reaches you. Baca definisinya

S

Sales Funnel A sales funnel is the path a stranger takes from seeing your advert to paying you, counted at every step so you can see where people drop out. Baca definisinya

J

Journey Mapping Journey mapping is a written list of every real step a customer takes with you, in order, so you can see which step keeps going wrong. Baca definisinya

Q

Qualified Lead A qualified lead is an enquiry you have checked, so you know the person asking could genuinely buy from you before a salesperson calls them. Baca definisinya

C

Cost Per Lead CPL Cost per lead is what a single enquiry costs you once you divide everything you spent on getting enquiries by the number that actually arrived. Baca definisinya Customer Relationship Management CRM Customer relationship management is one shared place where every enquiry, quote and conversation about a customer is kept, so nobody has to remember it alone. Baca definisinya

E

Ecommerce Platform An ecommerce platform is the software behind an online shop, and its real work starts after the payment, when the sale becomes an order somebody must pack. Baca definisinya

H

Headless Commerce Headless commerce splits a shop into a selling engine and its screens, so one product list feeds the website, the phone app and the counter in the branch. Baca definisinya

S

SKU (Stock Keeping Unit) SKU An SKU is the short code you give to one exact thing you sell, so every stock count and every sales report points at the same item. Baca definisinya

P

Product Variants Product variants are the different versions of one product, such as the same shirt in small blue or in medium black, each counted on its own. Baca definisinya

K

Kitting Kitting is selling several separate items together as one product with one price, such as a gift box or a starter kit for a new barber. Baca definisinya

P

Product Photography Product photography is how you show an item to someone who cannot pick it up, so the pictures have to do the touching for them. Baca definisinya

V

Virtual Try-On Virtual try-on is a feature that lets a shopper point a phone camera at their face or room and see glasses or a sofa in place before paying. Baca definisinya

W

Wishlist A wishlist is the list where a shopper saves items to come back to later, which tells a shop exactly what the people who did not buy still want. Baca definisinya

U

Upselling Upselling is offering a customer a better or bigger version of what they already chose, at the moment they have decided but have not yet paid. Baca definisinya

C

Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. Baca definisinya

L

Loyalty Program A loyalty program is a scheme that pays customers for coming back, usually in points they can spend on a later purchase. Baca definisinya

G

Guest Checkout Guest checkout lets a customer buy without making an account, so they pay in one step and the shop still gets the order and their contact details. Baca definisinya

A

Account Takeover ATO Account takeover happens when a stranger signs in to a customer's shop account with a password stolen somewhere else, then spends the saved card and the points. Baca definisinya

Z

Zero-Party Data Zero-party data is what a customer types in on purpose, such as a shoe size or a delivery note, so the shop can serve them better. Baca definisinya

F

Fake Reviews Fake reviews are star ratings that were paid for or written by the seller, rather than left by a real customer who bought the product and used it. Baca definisinya

K

Key Account Management KAM Key account management is the habit of naming the few clients who bring in most of your money, so each one has a person looking after them. Baca definisinya

N

Net Promoter Score NPS The Net Promoter Score is one question, answered from nought to ten, that measures how many customers would recommend you rather than warn a friend away. Baca definisinya

E

Email Marketing Email marketing is sending useful messages to people who handed you their address themselves, so you reach them directly instead of paying a platform to show your post. Baca definisinya

D

Drip Campaign A drip campaign is a fixed run of emails sent on a timer, so a new subscriber gets the right message on the right day without anyone pressing send. Baca definisinya

O

Open Rate The open rate is the share of the people you emailed who look like they opened it, which phones now push up by loading the hidden tracking image themselves. Baca definisinya

E

Email Deliverability Email deliverability is whether your message reaches the inbox instead of the spam folder, which depends on three small domain settings and on how people treat your mail. Baca definisinya

U

UTM Parameters UTM UTM parameters are short tags added to the end of a link so your reports can tell you which advert, email or post actually brought the sale. Baca definisinya

T

Tracking Pixel A tracking pixel is a small piece of code hidden on a page that tells an advertising company who visited your site and what they did there. Baca definisinya

A

Attribution Model An attribution model is the rule that decides which of your adverts gets the credit when a customer finally buys something. Baca definisinya

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