Onderwerp
E-commerce
De taal van online verkopen: SKU's, productvarianten, verlaten winkelwagens, orders volgen, betalingen, kassasystemen en de cijfers die laten zien hoe een winkel er echt voor staat.
30 begrippen in dit onderwerp
E-commerce
E
Ecommerce Platform An ecommerce platform is the software behind an online shop, and its real work starts after the payment, when the sale becomes an order somebody must pack. Lees de uitleg
H
Headless Commerce Headless commerce splits a shop into a selling engine and its screens, so one product list feeds the website, the phone app and the counter in the branch. Lees de uitleg
S
SKU (Stock Keeping Unit) SKU An SKU is the short code you give to one exact thing you sell, so every stock count and every sales report points at the same item. Lees de uitleg
P
Product Variants Product variants are the different versions of one product, such as the same shirt in small blue or in medium black, each counted on its own. Lees de uitleg
K
Kitting Kitting is selling several separate items together as one product with one price, such as a gift box or a starter kit for a new barber. Lees de uitleg
P
Product Photography Product photography is how you show an item to someone who cannot pick it up, so the pictures have to do the touching for them. Lees de uitleg
V
Virtual Try-On Virtual try-on is a feature that lets a shopper point a phone camera at their face or room and see glasses or a sofa in place before paying. Lees de uitleg
W
Wishlist A wishlist is the list where a shopper saves items to come back to later, which tells a shop exactly what the people who did not buy still want. Lees de uitleg
U
Upselling Upselling is offering a customer a better or bigger version of what they already chose, at the moment they have decided but have not yet paid. Lees de uitleg
C
Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. Lees de uitleg
L
Loyalty Program A loyalty program is a scheme that pays customers for coming back, usually in points they can spend on a later purchase. Lees de uitleg
G
Guest Checkout Guest checkout lets a customer buy without making an account, so they pay in one step and the shop still gets the order and their contact details. Lees de uitleg
A
Account Takeover ATO Account takeover happens when a stranger signs in to a customer's shop account with a password stolen somewhere else, then spends the saved card and the points. Lees de uitleg
Z
Zero-Party Data Zero-party data is what a customer types in on purpose, such as a shoe size or a delivery note, so the shop can serve them better. Lees de uitleg
F
Fake Reviews Fake reviews are star ratings that were paid for or written by the seller, rather than left by a real customer who bought the product and used it. Lees de uitleg
A
Abandoned Cart An abandoned cart is a basket a customer filled in your shop and then left without paying, which happens to roughly seven baskets out of every ten. Lees de uitleg
C
Cash on Delivery COD Cash on delivery lets your customer hand the money to the courier at the door instead of paying on the website when the order is placed. Lees de uitleg
B
Buy Now, Pay Later BNPL Buy now, pay later is a checkout option that splits the price into instalments for the customer while a finance company pays the shop in full straight away. Lees de uitleg
S
Shipping Zones Shipping zones are groups of places you charge and promise the same way, so a parcel to a far village is not priced like one across the street. Lees de uitleg
O
Order Tracking Order tracking is the running record of where an order has reached, from paid to delivered, which the customer reads in the same words your staff use. Lees de uitleg
Q
Quick Commerce Q-commerce Quick commerce is selling with delivery counted in minutes instead of days, so the hard part is not the driver but knowing exactly what is on your shelves. Lees de uitleg
R
Return Policy A return policy is the short set of rules on your website that tells a customer when an item can come back and what happens to their money. Lees de uitleg
O
Overselling Overselling is taking money for an item you cannot send, which happens when your counter, your website and your marketplace each count the same stock on their own. Lees de uitleg
J
Just-in-Time Inventory JIT Just-in-time inventory is a way of buying stock in small, frequent orders, so goods reach your shelf only a few days before you sell them. Lees de uitleg
I
Inventory Turnover Inventory turnover is the number of times a shop sells and replaces a product in a year, so a low number means money sitting on the shelf. Lees de uitleg
D
Dropshipping Dropshipping is selling goods you never keep in stock, because the supplier packs each order and posts it straight to your customer. Lees de uitleg
M
Marketplace Integration Marketplace integration runs your listings on Amazon, Noon and similar sites from the same system as your own shop, with one stock number behind them all. Lees de uitleg
A
Average Order Value AOV Average order value is the money you take divided by the number of orders, which tells you how much a typical customer spends in one visit. Lees de uitleg
Y
Year-over-Year Growth YoY Year-over-year growth compares a month with the same month a year earlier, so the season itself cannot fool you into seeing a rise or a fall. Lees de uitleg
P
Point of Sale POS A point of sale is the counter or checkout page where a customer pays, and that same moment tells the shop what just left the shelf. Lees de uitleg
Andere onderwerpen
Webhosting Heldere uitleg van de webhostingtermen die je tegenkomt als je een website online zet: uptime, service level agreements, opslag, SSL en de onderdelen van een hostingpakket die bepalen hoe snel en betrouwbaar een site is. 2 Servers Wat servers en de databases erop doen, in gewone taal: VPS en dedicated servers, MySQL, PostgreSQL, MongoDB, Redis en de termen die je nodig hebt als je je eigen server beheert. 4 Domeinnamen Domeinnamen eenvoudig gemaakt: registratie, DNS, nameservers, verlengingen, verhuizingen en de woorden die je nodig hebt om het adres van je website te kiezen, te koppelen en te beschermen. 0 Cloud computing Cloud computing en de tools die software ernaartoe brengen: wat de cloud is, hoe Docker en Kubernetes applicaties draaien en hoe Git en CI/CD elke release veilig houden. 5 Social media Social media begrippen voor bedrijven: WhatsApp marketing, influencercampagnes, videoadvertenties en de woorden achter het laten groeien van een publiek en het spreken van klanten waar ze al zijn. 3 Websites De bouwstenen van een website in gewone taal: HTML, CSS, responsive design, rechts-naar-links lay-outs en het verschil tussen een website en een webapplicatie. 6 Webapplicaties Termen die je tegenkomt als een bedrijf een webapplicatie bouwt of koopt: API's, dashboards, gebruikersrollen, single sign-on, deployment, schaalbaarheid en de kosten van software in eigendom. 29 Mobiele apps Begrippen rond mobiele apps uitgelegd: native en hybride apps, pushmeldingen, in-app aankopen, beoordeling in de app store, offline synchronisatie en wat een app actueel en veilig houdt. 25 Cybersecurity Beveiligingstermen die elk bedrijf moet kennen: phishing, ransomware, versleuteling, tweestapsverificatie, zero trust, back-ups en de gewoontes die data en accounts veilig houden. 35 Online marketing Online marketing begrippen uitgelegd: conversieratio, landingspagina's, salesfunnels, e-mailcampagnes, pay per click, attributie en de cijfers die laten zien wat echt werkt. 26 Kunstmatige intelligentie Kunstmatige intelligentie in gewone taal: machine learning, grote taalmodellen, chatbots en hoe bedrijven AI inzetten om klanten te antwoorden en dagelijks werk te automatiseren. 4 Internet of Things Internet of Things begrippen eenvoudig gemaakt: verbonden apparaten, sensoren, gateways en de woorden achter slimme gebouwen, tracking en machines die hun eigen status doorgeven. 0 Programmeertalen Korte, heldere uitleg van de programmeertalen achter de software van nu: Python, PHP, JavaScript, TypeScript, Java, Go, Rust, Kotlin, Swift, SQL en meer. 12 Frameworks De frameworks waarop ontwikkelaars bouwen, helder uitgelegd: Laravel, Django, React, Next.js, Node.js, Flutter en wat elk ervan aan een web- of mobiel project toevoegt. 6 Zoekmachines Zoekmachinetermen uitgelegd: SEO, indexering, sitemaps, canonieke URL's, featured snippets, zoekintentie en wat een website helpt om in Google en AI-antwoorden te verschijnen. 30 Gebruikersinterfaces Begrippen rond interface en gebruikerservaring: prototypes, user experience, donkere modus en de ontwerpkeuzes die software en websites makkelijk en prettig in gebruik maken. 3
