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O glossário

Todos os termos que usamos com os clientes, explicados de forma simples. Navegue por área temática, pule para uma letra ou faça uma busca.

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Cada área reúne os conceitos que combinam entre si.

Web Development The terms that come up when we build or rebuild a website or a web application. 4 Cybersecurity How systems are attacked, and the words we use for defending them. 31 Hosting & Infrastructure Where software actually runs, and what the numbers in a hosting contract mean. 2 SEO & Marketing The vocabulary of being found — search, content and measurement. 30 Programming Languages The languages software is written in, and what each one is genuinely good at. 12 Frameworks & Platforms The toolkits built on top of a language so teams do not rewrite the same foundations every time. 6 Databases & Data Where your records actually live, and why the choice changes what the system can do. 4 Cloud & Operations How software gets shipped, run and kept alive after it is written. 5 AI & Automation What the machines are actually doing when a product says it uses AI. 4 Design & User Experience How a screen is laid out, and why some sites feel easy while others feel confusing. 0 Mobile Apps The words you meet when you build an app for a phone and put it in a store. 28 Digital Marketing Paid ads, email, offers and the numbers that tell you whether any of it worked. 29 Social Media Posts, followers, reach and the everyday words of running an account well. 0 E-commerce Systems Selling online: the cart, the checkout, the stock and everything after the order. 29 Shops & Point of Sale The counter, the barcode, the till and the stock room of a real shop. 1 Maintenance Centres Repair jobs, spare parts, warranty and getting a device back to its owner. 0 School & University Systems Students, classes, attendance, marks and fees — the software a school runs on. 0 Hospital Management Beds, admissions, departments and the file that follows a patient through a hospital. 0 Clinic Management Appointments, visits, prescriptions and payments in a small medical practice. 1 Medical Laboratories Samples, tests, reference ranges and how a result reaches the person who ordered it. 0 Radiology Centres Scans, images, reports and the systems that store and share them safely. 0 Property & Rentals Units, tenants, contracts and rent — the paperwork of property, done in software. 0 Property Developers Projects, phases, instalment plans and selling a unit that is not built yet. 0 Salons & Spas Bookings, chairs, staff commission and keeping regulars coming back. 0 Gyms & Fitness Memberships, check-ins, classes and trainers — how a gym keeps track of everyone. 0 Web Applications Software that runs in a browser and does real work — dashboards, portals and systems staff use all day. 23 Custom Software Building a system around how a business actually works, instead of changing the business to fit a product. 0 Integrations & APIs Making two systems talk to each other, so the same number does not get typed twice. 0 Payments & Billing Taking money online, sending invoices and knowing exactly who has paid and who has not. 0 ERP & Accounting One set of books behind every department, so the numbers agree at the end of the month. 0 Software Projects How a software project is scoped, priced, built and handed over — and where they usually go wrong. 0 CRM & Customer Support Keeping track of who your customers are, what they asked for, and what you promised them. 0

Por onde a maioria das pessoas começa.

App Store Review App store review is the check that Apple and Google run on every app and every update before they let it into their store. Mobile Apps PHP PHP is a programming language that builds a web page on the server before sending it to your screen, and much of the web still works that way. Programming Languages Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. E-commerce Systems Application Programming Interface API An API is an agreed way for one program to ask another for information or for an action, so neither program needs to know how the other works inside. Web Development C# and .NET C# and .NET are Microsoft's pair for business software, where C# is the language you write in and .NET is the toolkit that runs it. Programming Languages Chatbot A chatbot is an automated conversation that answers your customers in writing on your website or in WhatsApp, with nobody sitting on the other end. AI & Automation TypeScript TypeScript is JavaScript with labels on the data, so a mistake is caught while the code is still being written instead of after it reaches customers. Programming Languages CSS CSS CSS is the language that decides how a web page looks, and because it sits in its own file, one change there restyles every page at once. Web Development Two-Factor Authentication 2FA Two-factor authentication is a sign-in that asks for your password and then for something you are holding, so a stolen password alone is not enough to get in. Cybersecurity JavaScript JavaScript is the language every web browser understands on its own, which is why anything that changes on a page without reloading it is written in it. Programming Languages Cloud Computing Cloud computing is renting computer power by the hour from a company such as Amazon, Microsoft or Google instead of buying servers of your own. Cloud & Operations Dashboard A dashboard is the first screen a person sees after logging in, and a good one carries today's numbers and the decisions still waiting for an answer. Web Applications

Todos os conceitos, de A a Z

U

User Access Review A user access review is a regular check of who can still log into your systems, including the accounts nobody remembers creating. Ler a definição

O

Offboarding Offboarding is the security work a business does when someone leaves, closing every login and shared password they had so nothing stays open behind them. Ler a definição

Z

Zero Trust Zero trust is a way of working where nobody is trusted just for sitting inside the office, and every single login is checked again. Ler a definição

P

Patch Management Patch management is the habit of updating every program and device you use on a set plan instead of whenever someone remembers. Ler a definição

E

End-of-Life Software EOL End-of-life software is a program its maker has stopped repairing, so any weakness someone finds in it from that day on stays open forever. Ler a definição

Q

QR Code Scanning QR QR code scanning lets a phone camera read a printed square of dots, so a price, ticket or stock item appears without anyone typing a number. Ler a definição

G

GPS Tracking GPS GPS tracking shows you where a vehicle or a member of staff is on a map, using the position their phone or tracker sends over the mobile network. Ler a definição

A

App Permissions App permissions are the yes-or-no questions your phone asks before an app is allowed to touch something private, like the camera or your location. Ler a definição

B

Biometric Login Biometric login lets you open an app with your fingerprint or your face instead of typing a code, because your phone does the checking for it. Ler a definição

J

Jailbreak and Root Detection Jailbreak and root detection is a check an app runs when it opens, to see whether the phone has had the maker's safety limits removed. Ler a definição

M

Mobile Device Management MDM Mobile device management is the software a company uses to control its staff phones and tablets from one screen, right down to erasing one that goes missing. Ler a definição

V

Virtual Private Network VPN A virtual private network is a sealed tunnel through a public connection, so what your staff send on café or hotel wifi cannot be read by anyone nearby. Ler a definição

Z

Zero-Day Vulnerability A zero-day vulnerability is a hole in software that has just been found and has no fix yet, so everyone using that part is exposed until one arrives. Ler a definição

E

Ethical Hacking Ethical hacking is an attack on your own system that you asked for and paid for, so a trusted expert finds the holes before a criminal does. Ler a definição

W

Web Application Firewall WAF A web application firewall is a filter that reads every request arriving at your website and blocks the ones that look like a known attack. Ler a definição

O

OWASP Top 10 The OWASP Top 10 is a free list of the ten mistakes that most often let a stranger into a website or a web application. Ler a definição

J

Jailbroken Device A jailbroken device is a phone whose built-in protections have been removed on purpose, which lets one app read what another app keeps private. Ler a definição

T

Third-Party Risk Third-party risk is the chance that your data leaks through a supplier, a freelancer or a plugin you trusted, rather than through your own team. Ler a definição

E

Encryption Encryption is a way of scrambling your information into nonsense, so that only the person holding the right key can read it again. Ler a definição

H

HTTPS HTTPS is the protected version of a web address, and it scrambles everything sent between a visitor's browser and your site so nobody in between can read it. Ler a definição

P

PCI Compliance PCI DSS PCI compliance is the set of safety rules that the card companies make every business follow before it is allowed to take card payments. Ler a definição

D

Data Breach A data breach is the moment private customer information leaves your control, whether a thief took it or someone simply sent it to the wrong address. Ler a definição

C

Cyber Insurance Cyber insurance is a policy that pays for the clean-up after an attack, as long as you kept the security promises you made on the application form. Ler a definição

G

GDPR GDPR GDPR is the European law that sets out how a business may collect, keep and use the personal information of the people it serves. Ler a definição

T

Technical SEO Technical SEO is the work of making sure a search engine can reach your pages, load them quickly on a phone and trust the connection. Ler a definição

I

Indexing Indexing is the step where Google saves a copy of your page in the list it searches, so a page it skips can never appear in a result. Ler a definição

X

XML Sitemap An XML sitemap is a list of your pages written for search engines, saying what exists on the site and when each page last changed. Ler a definição

J

JavaScript SEO JavaScript SEO is the work of making sure Google sees your real words on a site whose pages are put together inside the browser. Ler a definição

P

Page Speed Page speed is how long a real person waits on their phone before your page becomes useful to them. Ler a definição

M

Mobile-First Indexing Mobile-first indexing means Google reads the phone version of your page and ranks you on what it finds there, so anything your mobile layout leaves out barely counts. Ler a definição

U

URL Redirect A URL redirect is a note left at an old web address that quietly sends every visitor and every search engine to the page's new home. Ler a definição

D

Duplicate Content Duplicate content is the same text appearing at more than one web address, so a search engine picks one page to show and quietly ignores the rest. Ler a definição

B

Broken Link A broken link points at a page that no longer exists, so the visitor gets a short 404 message instead of what they clicked for. Ler a definição

W

Website Migration A website migration is any move that takes a site to a new address, platform or server without losing the visitors it already had. Ler a definição

O

On-Page SEO On-page SEO is the work you do inside the page itself, from the title to the text on your photos, so readers and search engines both understand it. Ler a definição

K

Keyword Research Keyword research means finding the exact words your customers type into Google, so your pages can use their words instead of the ones your company uses. Ler a definição

S

Search Intent Search intent is what a person really wants when they type a phrase into Google, which is why the page that gives them exactly that ends up on top. Ler a definição

Q

Quality Content Quality content is writing that leaves the reader satisfied, which usually means real experience on the page and nothing added just to reach a word count. Ler a definição

I

Internal Linking Internal linking is the set of links running from one page of your site to another, which is how you tell Google which of your pages matters most. Ler a definição

A

Anchor Text Anchor text is the clickable wording of a link, and it tells the reader what they will find before they decide to click. Ler a definição

O

Off-Page SEO Off-page SEO is the part of your search ranking that other people build for you, through the links, mentions and reviews they leave on sites you do not own. Ler a definição

L

Link Building Link building is the work of persuading other websites to link to yours, because search engines still count each good link as a vote for your page. Ler a definição

E

E-E-A-T E-E-A-T E-E-A-T is Google's short name for the experience, expertise, authority and trust that its paid raters look for on every page they judge. Ler a definição

L

Local SEO Local SEO is the work that gets your business onto the small map at the top of Google when someone nearby searches for what you sell. Ler a definição

H

Hreflang Hreflang is a short line of code that tells Google which language version of a page to show each visitor, so nobody lands on a page they cannot read. Ler a definição

E

E-commerce SEO E-commerce SEO is the work of making a shop's category and product pages easy to find in search, because those are the pages that bring buyers. Ler a definição

F

Featured Snippet A featured snippet is the box Google puts above its normal results, where it shows a short answer copied straight from a page and links back to it. Ler a definição

Z

Zero-Click Search A zero-click search is one that ends on the results page itself, because the person found what they needed without ever opening a website. Ler a definição

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