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Словарь терминов

Все термины, которые мы используем в общении с клиентами, простыми и понятными словами. Выберите тему, нужную букву или воспользуйтесь поиском.

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В каждой теме собраны связанные между собой понятия.

Web Development The terms that come up when we build or rebuild a website or a web application. 4 Cybersecurity How systems are attacked, and the words we use for defending them. 31 Hosting & Infrastructure Where software actually runs, and what the numbers in a hosting contract mean. 2 SEO & Marketing The vocabulary of being found — search, content and measurement. 30 Programming Languages The languages software is written in, and what each one is genuinely good at. 12 Frameworks & Platforms The toolkits built on top of a language so teams do not rewrite the same foundations every time. 6 Databases & Data Where your records actually live, and why the choice changes what the system can do. 4 Cloud & Operations How software gets shipped, run and kept alive after it is written. 5 AI & Automation What the machines are actually doing when a product says it uses AI. 4 Design & User Experience How a screen is laid out, and why some sites feel easy while others feel confusing. 0 Mobile Apps The words you meet when you build an app for a phone and put it in a store. 28 Digital Marketing Paid ads, email, offers and the numbers that tell you whether any of it worked. 29 Social Media Posts, followers, reach and the everyday words of running an account well. 0 E-commerce Systems Selling online: the cart, the checkout, the stock and everything after the order. 29 Shops & Point of Sale The counter, the barcode, the till and the stock room of a real shop. 1 Maintenance Centres Repair jobs, spare parts, warranty and getting a device back to its owner. 0 School & University Systems Students, classes, attendance, marks and fees — the software a school runs on. 0 Hospital Management Beds, admissions, departments and the file that follows a patient through a hospital. 0 Clinic Management Appointments, visits, prescriptions and payments in a small medical practice. 1 Medical Laboratories Samples, tests, reference ranges and how a result reaches the person who ordered it. 0 Radiology Centres Scans, images, reports and the systems that store and share them safely. 0 Property & Rentals Units, tenants, contracts and rent — the paperwork of property, done in software. 0 Property Developers Projects, phases, instalment plans and selling a unit that is not built yet. 0 Salons & Spas Bookings, chairs, staff commission and keeping regulars coming back. 0 Gyms & Fitness Memberships, check-ins, classes and trainers — how a gym keeps track of everyone. 0 Web Applications Software that runs in a browser and does real work — dashboards, portals and systems staff use all day. 23 Custom Software Building a system around how a business actually works, instead of changing the business to fit a product. 0 Integrations & APIs Making two systems talk to each other, so the same number does not get typed twice. 0 Payments & Billing Taking money online, sending invoices and knowing exactly who has paid and who has not. 0 ERP & Accounting One set of books behind every department, so the numbers agree at the end of the month. 0 Software Projects How a software project is scoped, priced, built and handed over — and where they usually go wrong. 0 CRM & Customer Support Keeping track of who your customers are, what they asked for, and what you promised them. 0

С чего обычно начинают знакомиться.

App Store Review App store review is the check that Apple and Google run on every app and every update before they let it into their store. Mobile Apps PHP PHP is a programming language that builds a web page on the server before sending it to your screen, and much of the web still works that way. Programming Languages Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. E-commerce Systems Application Programming Interface API An API is an agreed way for one program to ask another for information or for an action, so neither program needs to know how the other works inside. Web Development C# and .NET C# and .NET are Microsoft's pair for business software, where C# is the language you write in and .NET is the toolkit that runs it. Programming Languages Chatbot A chatbot is an automated conversation that answers your customers in writing on your website or in WhatsApp, with nobody sitting on the other end. AI & Automation CSS CSS CSS is the language that decides how a web page looks, and because it sits in its own file, one change there restyles every page at once. Web Development TypeScript TypeScript is JavaScript with labels on the data, so a mistake is caught while the code is still being written instead of after it reaches customers. Programming Languages Two-Factor Authentication 2FA Two-factor authentication is a sign-in that asks for your password and then for something you are holding, so a stolen password alone is not enough to get in. Cybersecurity JavaScript JavaScript is the language every web browser understands on its own, which is why anything that changes on a page without reloading it is written in it. Programming Languages Cloud Computing Cloud computing is renting computer power by the hour from a company such as Amazon, Microsoft or Google instead of buying servers of your own. Cloud & Operations Dashboard A dashboard is the first screen a person sees after logging in, and a good one carries today's numbers and the decisions still waiting for an answer. Web Applications

Все термины от А до Я

K

Key Performance Indicator KPI A key performance indicator is a single number you have chosen to watch because someone on your team can actually act on it. Читать определение

S

Scalability Scalability is how well a system keeps its speed as more people use it at the same time, instead of slowing to a crawl. Читать определение

C

Change Request A change request is anything you ask a software team to add or alter after the price was agreed and the work began. Читать определение

V

Vendor Lock-In Vendor lock-in is what you discover on the day you try to change supplier and find out how little of your own system you actually own. Читать определение

W

Web App vs Website The difference between a web app and a website is that a website tells people things, while a web app does real work for them once they sign in. Читать определение

C

Cross-Platform App A cross-platform app is one system that opens in a browser, on an Android phone and on an iPhone, with all three sharing the same records. Читать определение

P

Push Notifications A push notification is a short message that lands on someone's phone or browser without them opening your app, which is why they have to give permission first. Читать определение

D

Data Synchronisation Data synchronisation is the work of keeping the same numbers on every device, so the phone in a van and the office computer never disagree. Читать определение

J

Job Queue A job queue is the waiting line where a system parks heavy work, like five hundred invoices, so the screens people are using stay fast. Читать определение

K

KPI Dashboard KPI A KPI dashboard is one screen holding the five or six numbers an owner checks each morning before deciding what to do that day. Читать определение

S

Single Sign-On SSO Single sign-on is one username and password that opens every system a member of staff is allowed to use, on the computer and on the phone. Читать определение

V

Vulnerability Scan A vulnerability scan is an automatic check that searches a website or an app for weaknesses attackers already know about and reports what it finds. Читать определение

U

User Acceptance Testing UAT User acceptance testing is the buyer's own check of a new system before signing it off, run on the real machines over a few ordinary working days. Читать определение

Z

Zero-Downtime Deployment A zero-downtime deployment puts a new version of a system live while customers keep using it, with a quick way back if something goes wrong. Читать определение

T

Total Cost of Ownership TCO Total cost of ownership is what a system really costs over five years once hosting, support, changes and training are added to the build price. Читать определение

M

Mobile Website A mobile website is your ordinary website built to work properly on a phone, so visitors arrive at the same address and have nothing to download. Читать определение

N

Native App A native app is built in the phone's own language, which makes it fast but means paying for an iPhone version and an Android version separately. Читать определение

H

Hybrid App A hybrid app is a phone app whose screens are mostly web pages, wrapped in a small shell so that it installs from the app store like any other. Читать определение

W

WebView App A WebView app is a phone app whose screens are your live website shown inside a window, with the browser address bar taken away. Читать определение

A

App Localization App localization is making an app feel as if it were built in the country using it, from its language and screen direction to its dates and prices. Читать определение

M

Minimum Viable Product MVP A minimum viable product is the first real version of an app, built to do the one job that matters most so everything else can wait. Читать определение

A

App Store Review App store review is the check that Apple and Google run on every app and every update before they let it into their store. Читать определение App Store Optimization ASO App store optimization is the work of getting your app to show up in the App Store and Google Play when someone searches for the thing it does. Читать определение App Ratings and Reviews App ratings and reviews are the stars and short comments on your store page that most people judge your app by in about three seconds. Читать определение

E

Enterprise App Distribution Enterprise app distribution is the way a company puts its own app straight onto staff phones, without ever listing it in the public App Store or Google Play. Читать определение

K

Kiosk Mode Kiosk mode is a setting that locks a phone or tablet onto one app, so whoever is holding it can do the job and nothing else. Читать определение

O

Over-the-Air Update OTA An over-the-air update is a change you make on your own server that every phone picks up by itself, without anyone downloading a new version from the store. Читать определение

F

Forced Update A forced update is the screen that stops an app until the newest version is installed, because the older one can no longer work with your system. Читать определение

A

App Download Size App download size is the number of megabytes someone has to spend before your app will even open on their phone for the first time. Читать определение App Maintenance Cost App maintenance cost is the money you spend every year after launch to keep an app working, and it is the part owners forget to budget for. Читать определение

U

Uninstall Rate Uninstall rate is the share of people who delete your app after installing it, and the fastest honest signal that something on the first screen is wrong. Читать определение

P

Push Notification A push notification is a short message your system sends to a phone while your app is closed, so the person reads it without opening anything. Читать определение

D

Deep Link A deep link is an address that opens one exact screen inside an app, such as a single invoice, instead of leaving the person on the home screen. Читать определение

I

In-App Purchase IAP An in-app purchase is a payment made inside a phone app through the store's own billing, where Apple or Google keep 15 to 30 percent. Читать определение

O

Offline Sync Offline sync is the way an app keeps working with no signal, because it saves the work on the phone and sends it up once the network comes back. Читать определение

P

Password Manager A password manager is a small program that remembers every password for you and keeps them locked away, leaving you just one to memorise. Читать определение

A

Authenticator App An authenticator app is a free app on your phone that produces the six-digit code a website asks for after your password, so a stolen password is not enough. Читать определение

S

SIM Swap Fraud SIM swap fraud is a scam in which a criminal moves your phone number onto their own SIM card, so your calls and security codes reach them instead. Читать определение Social Engineering Social engineering is an attack on the person rather than the computer, where someone uses fear or hurry to talk you into handing over a code or a payment. Читать определение

I

Invoice Fraud Invoice fraud is a fake or altered supplier bill that gets you to pay a real amount into a bank account the criminal controls. Читать определение

Q

QR Code Phishing (Quishing) QR code phishing, also called quishing, is a scam where a fake code is stuck over a real one so your phone opens a fake payment page. Читать определение

S

Security Awareness Training Security awareness training is the short, regular practice that teaches your staff to spot a fake email or phone call before they act on it. Читать определение

M

Malware Malware is any program written to damage your computer or to work quietly for someone else while you carry on using it. Читать определение

R

Ransomware Ransomware is a program that locks every file on a company's computers and then demands a payment before it will hand them back. Читать определение

K

Keylogger A keylogger is a hidden program that records every key someone types on a computer, including the password to the company bank account. Читать определение

B

Backup A backup is a second copy of your files, kept somewhere safe from whatever destroys the first copy, so you can get your work back. Читать определение

D

Disaster Recovery Plan DRP A disaster recovery plan is a short written document that says exactly what your business does, and who does it, on the morning the systems stop working. Читать определение

L

Least Privilege Least privilege means each person can open only the screens their own job needs, so a stolen account cannot reach the rest of the business. Читать определение

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