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Все термины, которые мы используем в общении с клиентами, простыми и понятными словами. Выберите тему, нужную букву или воспользуйтесь поиском.

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В каждой теме собраны связанные между собой понятия.

Web Development The terms that come up when we build or rebuild a website or a web application. 4 Cybersecurity How systems are attacked, and the words we use for defending them. 31 Hosting & Infrastructure Where software actually runs, and what the numbers in a hosting contract mean. 2 SEO & Marketing The vocabulary of being found — search, content and measurement. 30 Programming Languages The languages software is written in, and what each one is genuinely good at. 12 Frameworks & Platforms The toolkits built on top of a language so teams do not rewrite the same foundations every time. 6 Databases & Data Where your records actually live, and why the choice changes what the system can do. 4 Cloud & Operations How software gets shipped, run and kept alive after it is written. 5 AI & Automation What the machines are actually doing when a product says it uses AI. 4 Design & User Experience How a screen is laid out, and why some sites feel easy while others feel confusing. 0 Mobile Apps The words you meet when you build an app for a phone and put it in a store. 28 Digital Marketing Paid ads, email, offers and the numbers that tell you whether any of it worked. 29 Social Media Posts, followers, reach and the everyday words of running an account well. 0 E-commerce Systems Selling online: the cart, the checkout, the stock and everything after the order. 29 Shops & Point of Sale The counter, the barcode, the till and the stock room of a real shop. 1 Maintenance Centres Repair jobs, spare parts, warranty and getting a device back to its owner. 0 School & University Systems Students, classes, attendance, marks and fees — the software a school runs on. 0 Hospital Management Beds, admissions, departments and the file that follows a patient through a hospital. 0 Clinic Management Appointments, visits, prescriptions and payments in a small medical practice. 1 Medical Laboratories Samples, tests, reference ranges and how a result reaches the person who ordered it. 0 Radiology Centres Scans, images, reports and the systems that store and share them safely. 0 Property & Rentals Units, tenants, contracts and rent — the paperwork of property, done in software. 0 Property Developers Projects, phases, instalment plans and selling a unit that is not built yet. 0 Salons & Spas Bookings, chairs, staff commission and keeping regulars coming back. 0 Gyms & Fitness Memberships, check-ins, classes and trainers — how a gym keeps track of everyone. 0 Web Applications Software that runs in a browser and does real work — dashboards, portals and systems staff use all day. 23 Custom Software Building a system around how a business actually works, instead of changing the business to fit a product. 0 Integrations & APIs Making two systems talk to each other, so the same number does not get typed twice. 0 Payments & Billing Taking money online, sending invoices and knowing exactly who has paid and who has not. 0 ERP & Accounting One set of books behind every department, so the numbers agree at the end of the month. 0 Software Projects How a software project is scoped, priced, built and handed over — and where they usually go wrong. 0 CRM & Customer Support Keeping track of who your customers are, what they asked for, and what you promised them. 0

С чего обычно начинают знакомиться.

App Store Review App store review is the check that Apple and Google run on every app and every update before they let it into their store. Mobile Apps PHP PHP is a programming language that builds a web page on the server before sending it to your screen, and much of the web still works that way. Programming Languages Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. E-commerce Systems Application Programming Interface API An API is an agreed way for one program to ask another for information or for an action, so neither program needs to know how the other works inside. Web Development C# and .NET C# and .NET are Microsoft's pair for business software, where C# is the language you write in and .NET is the toolkit that runs it. Programming Languages Chatbot A chatbot is an automated conversation that answers your customers in writing on your website or in WhatsApp, with nobody sitting on the other end. AI & Automation CSS CSS CSS is the language that decides how a web page looks, and because it sits in its own file, one change there restyles every page at once. Web Development TypeScript TypeScript is JavaScript with labels on the data, so a mistake is caught while the code is still being written instead of after it reaches customers. Programming Languages Two-Factor Authentication 2FA Two-factor authentication is a sign-in that asks for your password and then for something you are holding, so a stolen password alone is not enough to get in. Cybersecurity JavaScript JavaScript is the language every web browser understands on its own, which is why anything that changes on a page without reloading it is written in it. Programming Languages Cloud Computing Cloud computing is renting computer power by the hour from a company such as Amazon, Microsoft or Google instead of buying servers of your own. Cloud & Operations Dashboard A dashboard is the first screen a person sees after logging in, and a good one carries today's numbers and the decisions still waiting for an answer. Web Applications

Все термины от А до Я

R

Return On Ad Spend ROAS Return on ad spend compares the money your adverts brought in with the money you paid for them, so a result of four means four back for every one. Читать определение

V

Vanity Metrics Vanity metrics are numbers like likes and followers that look good in a report but never turn into a booked job or a paid invoice. Читать определение

A

Abandoned Cart An abandoned cart is a basket a customer filled in your shop and then left without paying, which happens to roughly seven baskets out of every ten. Читать определение

C

Cash on Delivery COD Cash on delivery lets your customer hand the money to the courier at the door instead of paying on the website when the order is placed. Читать определение

B

Buy Now, Pay Later BNPL Buy now, pay later is a checkout option that splits the price into instalments for the customer while a finance company pays the shop in full straight away. Читать определение

S

Shipping Zones Shipping zones are groups of places you charge and promise the same way, so a parcel to a far village is not priced like one across the street. Читать определение

O

Order Tracking Order tracking is the running record of where an order has reached, from paid to delivered, which the customer reads in the same words your staff use. Читать определение

Q

Quick Commerce Q-commerce Quick commerce is selling with delivery counted in minutes instead of days, so the hard part is not the driver but knowing exactly what is on your shelves. Читать определение

R

Return Policy A return policy is the short set of rules on your website that tells a customer when an item can come back and what happens to their money. Читать определение

O

Overselling Overselling is taking money for an item you cannot send, which happens when your counter, your website and your marketplace each count the same stock on their own. Читать определение

J

Just-in-Time Inventory JIT Just-in-time inventory is a way of buying stock in small, frequent orders, so goods reach your shelf only a few days before you sell them. Читать определение

I

Inventory Turnover Inventory turnover is the number of times a shop sells and replaces a product in a year, so a low number means money sitting on the shelf. Читать определение

D

Dropshipping Dropshipping is selling goods you never keep in stock, because the supplier packs each order and posts it straight to your customer. Читать определение

M

Marketplace Integration Marketplace integration runs your listings on Amazon, Noon and similar sites from the same system as your own shop, with one stock number behind them all. Читать определение

A

Average Order Value AOV Average order value is the money you take divided by the number of orders, which tells you how much a typical customer spends in one visit. Читать определение

Y

Year-over-Year Growth YoY Year-over-year growth compares a month with the same month a year earlier, so the season itself cannot fool you into seeing a rise or a fall. Читать определение

T

Telemedicine Telemedicine is a doctor's visit by video call or chat instead of in the clinic, with the clinic system still handling the booking, notes and prescription. Читать определение

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