Canonical URL

The one address you declare as the real home of a page, so that search engines credit it rather than splitting the value across duplicates.

Also known as canonical tag rel=canonical

Definition

The same content is often reachable at several addresses — with and without a trailing slash, with tracking parameters, filtered and unfiltered. A canonical tag says which of them counts.

Get it wrong and you compete with yourself; get it right and every link to any variant strengthens one page.

Questions about Canonical URL

Does a canonical tag stop a page being crawled?
No. It is a strong hint about which version to index, not a block. Use noindex when a page genuinely should not appear at all.

Still not sure how this applies to your project?

Tell us what you are building and we will answer in plain language.