主题分类

电子商务

网上销售的常用语言：SKU、商品规格、弃购购物车、订单跟踪、支付、销售终端，以及真实反映店铺经营状况的各项数据。

本分类下有30个概念

E

Ecommerce Platform An ecommerce platform is the software behind an online shop, and its real work starts after the payment, when the sale becomes an order somebody must pack. 阅读定义

H

Headless Commerce Headless commerce splits a shop into a selling engine and its screens, so one product list feeds the website, the phone app and the counter in the branch. 阅读定义

S

SKU (Stock Keeping Unit) SKU An SKU is the short code you give to one exact thing you sell, so every stock count and every sales report points at the same item. 阅读定义

P

Product Variants Product variants are the different versions of one product, such as the same shirt in small blue or in medium black, each counted on its own. 阅读定义

K

Kitting Kitting is selling several separate items together as one product with one price, such as a gift box or a starter kit for a new barber. 阅读定义

P

Product Photography Product photography is how you show an item to someone who cannot pick it up, so the pictures have to do the touching for them. 阅读定义

V

Virtual Try-On Virtual try-on is a feature that lets a shopper point a phone camera at their face or room and see glasses or a sofa in place before paying. 阅读定义

W

Wishlist A wishlist is the list where a shopper saves items to come back to later, which tells a shop exactly what the people who did not buy still want. 阅读定义

U

Upselling Upselling is offering a customer a better or bigger version of what they already chose, at the moment they have decided but have not yet paid. 阅读定义

C

Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. 阅读定义

L

Loyalty Program A loyalty program is a scheme that pays customers for coming back, usually in points they can spend on a later purchase. 阅读定义

G

Guest Checkout Guest checkout lets a customer buy without making an account, so they pay in one step and the shop still gets the order and their contact details. 阅读定义

A

Account Takeover ATO Account takeover happens when a stranger signs in to a customer's shop account with a password stolen somewhere else, then spends the saved card and the points. 阅读定义

Z

Zero-Party Data Zero-party data is what a customer types in on purpose, such as a shoe size or a delivery note, so the shop can serve them better. 阅读定义

F

Fake Reviews Fake reviews are star ratings that were paid for or written by the seller, rather than left by a real customer who bought the product and used it. 阅读定义

A

Abandoned Cart An abandoned cart is a basket a customer filled in your shop and then left without paying, which happens to roughly seven baskets out of every ten. 阅读定义

C

Cash on Delivery COD Cash on delivery lets your customer hand the money to the courier at the door instead of paying on the website when the order is placed. 阅读定义

B

Buy Now, Pay Later BNPL Buy now, pay later is a checkout option that splits the price into instalments for the customer while a finance company pays the shop in full straight away. 阅读定义

S

Shipping Zones Shipping zones are groups of places you charge and promise the same way, so a parcel to a far village is not priced like one across the street. 阅读定义

O

Order Tracking Order tracking is the running record of where an order has reached, from paid to delivered, which the customer reads in the same words your staff use. 阅读定义

Q

Quick Commerce Q-commerce Quick commerce is selling with delivery counted in minutes instead of days, so the hard part is not the driver but knowing exactly what is on your shelves. 阅读定义

R

Return Policy A return policy is the short set of rules on your website that tells a customer when an item can come back and what happens to their money. 阅读定义

O

Overselling Overselling is taking money for an item you cannot send, which happens when your counter, your website and your marketplace each count the same stock on their own. 阅读定义

J

Just-in-Time Inventory JIT Just-in-time inventory is a way of buying stock in small, frequent orders, so goods reach your shelf only a few days before you sell them. 阅读定义

I

Inventory Turnover Inventory turnover is the number of times a shop sells and replaces a product in a year, so a low number means money sitting on the shelf. 阅读定义

D

Dropshipping Dropshipping is selling goods you never keep in stock, because the supplier packs each order and posts it straight to your customer. 阅读定义

M

Marketplace Integration Marketplace integration runs your listings on Amazon, Noon and similar sites from the same system as your own shop, with one stock number behind them all. 阅读定义

A

Average Order Value AOV Average order value is the money you take divided by the number of orders, which tells you how much a typical customer spends in one visit. 阅读定义

Y

Year-over-Year Growth YoY Year-over-year growth compares a month with the same month a year earlier, so the season itself cannot fool you into seeing a rise or a fall. 阅读定义

P

Point of Sale POS A point of sale is the counter or checkout page where a customer pays, and that same moment tells the shop what just left the shelf. 阅读定义

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