术语表

U

User Access Review A user access review is a regular check of who can still log into your systems, including the accounts nobody remembers creating. 阅读定义

O

Offboarding Offboarding is the security work a business does when someone leaves, closing every login and shared password they had so nothing stays open behind them. 阅读定义

Z

Zero Trust Zero trust is a way of working where nobody is trusted just for sitting inside the office, and every single login is checked again. 阅读定义

P

Patch Management Patch management is the habit of updating every program and device you use on a set plan instead of whenever someone remembers. 阅读定义

E

End-of-Life Software EOL End-of-life software is a program its maker has stopped repairing, so any weakness someone finds in it from that day on stays open forever. 阅读定义

Q

QR Code Scanning QR QR code scanning lets a phone camera read a printed square of dots, so a price, ticket or stock item appears without anyone typing a number. 阅读定义

G

GPS Tracking GPS GPS tracking shows you where a vehicle or a member of staff is on a map, using the position their phone or tracker sends over the mobile network. 阅读定义

A

App Permissions App permissions are the yes-or-no questions your phone asks before an app is allowed to touch something private, like the camera or your location. 阅读定义

B

Biometric Login Biometric login lets you open an app with your fingerprint or your face instead of typing a code, because your phone does the checking for it. 阅读定义

J

Jailbreak and Root Detection Jailbreak and root detection is a check an app runs when it opens, to see whether the phone has had the maker's safety limits removed. 阅读定义

M

Mobile Device Management MDM Mobile device management is the software a company uses to control its staff phones and tablets from one screen, right down to erasing one that goes missing. 阅读定义

V

Virtual Private Network VPN A virtual private network is a sealed tunnel through a public connection, so what your staff send on café or hotel wifi cannot be read by anyone nearby. 阅读定义

Z

Zero-Day Vulnerability A zero-day vulnerability is a hole in software that has just been found and has no fix yet, so everyone using that part is exposed until one arrives. 阅读定义

E

Ethical Hacking Ethical hacking is an attack on your own system that you asked for and paid for, so a trusted expert finds the holes before a criminal does. 阅读定义

W

Web Application Firewall WAF A web application firewall is a filter that reads every request arriving at your website and blocks the ones that look like a known attack. 阅读定义

O

OWASP Top 10 The OWASP Top 10 is a free list of the ten mistakes that most often let a stranger into a website or a web application. 阅读定义

J

Jailbroken Device A jailbroken device is a phone whose built-in protections have been removed on purpose, which lets one app read what another app keeps private. 阅读定义

T

Third-Party Risk Third-party risk is the chance that your data leaks through a supplier, a freelancer or a plugin you trusted, rather than through your own team. 阅读定义

E

Encryption Encryption is a way of scrambling your information into nonsense, so that only the person holding the right key can read it again. 阅读定义

H

HTTPS HTTPS is the protected version of a web address, and it scrambles everything sent between a visitor's browser and your site so nobody in between can read it. 阅读定义

P

PCI Compliance PCI DSS PCI compliance is the set of safety rules that the card companies make every business follow before it is allowed to take card payments. 阅读定义

D

Data Breach A data breach is the moment private customer information leaves your control, whether a thief took it or someone simply sent it to the wrong address. 阅读定义

C

Cyber Insurance Cyber insurance is a policy that pays for the clean-up after an attack, as long as you kept the security promises you made on the application form. 阅读定义

G

GDPR GDPR GDPR is the European law that sets out how a business may collect, keep and use the personal information of the people it serves. 阅读定义

T

Technical SEO Technical SEO is the work of making sure a search engine can reach your pages, load them quickly on a phone and trust the connection. 阅读定义

I

Indexing Indexing is the step where Google saves a copy of your page in the list it searches, so a page it skips can never appear in a result. 阅读定义

X

XML Sitemap An XML sitemap is a list of your pages written for search engines, saying what exists on the site and when each page last changed. 阅读定义

J

JavaScript SEO JavaScript SEO is the work of making sure Google sees your real words on a site whose pages are put together inside the browser. 阅读定义

P

Page Speed Page speed is how long a real person waits on their phone before your page becomes useful to them. 阅读定义

M

Mobile-First Indexing Mobile-first indexing means Google reads the phone version of your page and ranks you on what it finds there, so anything your mobile layout leaves out barely counts. 阅读定义

U

URL Redirect A URL redirect is a note left at an old web address that quietly sends every visitor and every search engine to the page's new home. 阅读定义

D

Duplicate Content Duplicate content is the same text appearing at more than one web address, so a search engine picks one page to show and quietly ignores the rest. 阅读定义

B

Broken Link A broken link points at a page that no longer exists, so the visitor gets a short 404 message instead of what they clicked for. 阅读定义

W

Website Migration A website migration is any move that takes a site to a new address, platform or server without losing the visitors it already had. 阅读定义

O

On-Page SEO On-page SEO is the work you do inside the page itself, from the title to the text on your photos, so readers and search engines both understand it. 阅读定义

K

Keyword Research Keyword research means finding the exact words your customers type into Google, so your pages can use their words instead of the ones your company uses. 阅读定义

S

Search Intent Search intent is what a person really wants when they type a phrase into Google, which is why the page that gives them exactly that ends up on top. 阅读定义

Q

Quality Content Quality content is writing that leaves the reader satisfied, which usually means real experience on the page and nothing added just to reach a word count. 阅读定义

I

Internal Linking Internal linking is the set of links running from one page of your site to another, which is how you tell Google which of your pages matters most. 阅读定义

A

Anchor Text Anchor text is the clickable wording of a link, and it tells the reader what they will find before they decide to click. 阅读定义

O

Off-Page SEO Off-page SEO is the part of your search ranking that other people build for you, through the links, mentions and reviews they leave on sites you do not own. 阅读定义

L

Link Building Link building is the work of persuading other websites to link to yours, because search engines still count each good link as a vote for your page. 阅读定义

E

E-E-A-T E-E-A-T E-E-A-T is Google's short name for the experience, expertise, authority and trust that its paid raters look for on every page they judge. 阅读定义

L

Local SEO Local SEO is the work that gets your business onto the small map at the top of Google when someone nearby searches for what you sell. 阅读定义

H

Hreflang Hreflang is a short line of code that tells Google which language version of a page to show each visitor, so nobody lands on a page they cannot read. 阅读定义

E

E-commerce SEO E-commerce SEO is the work of making a shop's category and product pages easy to find in search, because those are the pages that bring buyers. 阅读定义

F

Featured Snippet A featured snippet is the box Google puts above its normal results, where it shows a short answer copied straight from a page and links back to it. 阅读定义

Z

Zero-Click Search A zero-click search is one that ends on the results page itself, because the person found what they needed without ever opening a website. 阅读定义