Inventory Turnover

Inventory turnover is the number of times a shop sells and replaces a product in a year, so a low number means money sitting on the shelf.

Also known as stock turnover inventory turns stock rotation

Definition

Inventory turnover answers one plain question about your shelves, which is how many times you sold and replaced a product over a year. Say your shop keeps ten kettles on hand and sells sixty of them in twelve months, so that item turned six times. Buying, selling and buying again is what counts as one of those turns.

The sum behind the number is easier than it sounds, because it needs only two figures you already have. Take what the goods you sold cost you over the year, meaning the price you paid the supplier and not the price the customer paid. Divide that by the average value of the stock you held, so six hundred thousand of sold goods against a hundred thousand on the shelves gives a turnover of six. Many owners prefer the figure in days, so they divide 365 by six and see each item waiting about sixty days before it leaves.

One number for the whole shop is close to useless, so the report only earns its keep when you read it line by line. Do that and you find a few products that turn twenty times a year, plus a long tail that turns once or never. That tail is dead stock, which is money you already gave a supplier and which now sits in a corner paying rent along with you. In the shops Linkysoft works with, it is usually longer than the owner expects.

Here is the part that surprises people, because a very high turnover can be bad news. A product that turns forty times a year is one you keep running out of, and an empty shelf is a customer who bought it somewhere else. So read turnover beside your out-of-stock days and beside your margin, never on its own. A slow item you sell at triple what it cost can earn more in a year than a fast one you barely mark up.

That is why Storek sorts a stock list by days since the last sale rather than alphabetically. The sleeping lines then rise to the top, where somebody has to look at them and decide. When Linkysoft is asked to build a web application for a warehouse, the first thing we ask for is two years of sales history. It usually shows that a quarter of the shelf space earns almost nothing, which is the conversation to have before any software is written.

Questions about Inventory Turnover

What is a good inventory turnover?
It depends on what you sell. Fresh food can turn fifty times a year, furniture four. Compare yourself with last year and with shops of your own size, not with a general rule.
How do I work out inventory turnover?
Divide the cost of the goods you sold during the year by the average value of the stock you held. If you prefer days on the shelf, divide 365 by that answer.
What counts as dead stock?
Anything that has not sold for a full season, often three to six months for everyday goods. It still costs you space and money, so a discount that frees the cash usually beats waiting.
Can inventory turnover be too high?
Yes. A very high number usually means you keep running out. Check it against the days you had nothing on the shelf, because those days are sales that went to another shop.
Does turnover matter for an online shop too?
Yes, often more. A page that says out of stock loses the visitor in a second, and slow goods still have to be stored, counted and insured.

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