IT用語集

C

Click-Through Rate CTR Click-through rate is the percentage of people who clicked your result out of everyone who was shown it in the first place. 解説を読む

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Google Search Console GSC Google Search Console is a free Google report that tells you which searches your site turned up in and how many people clicked through to it. 解説を読む

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Ranking Factors Ranking factors are the handful of things a search engine really weighs when it decides which page deserves to sit at the top of the results. 解説を読む

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How Long Does SEO Take How long SEO takes depends on your market, but in most cases the numbers start moving somewhere between the third and the sixth month. 解説を読む HTML HTML HTML is the set of labels that tells a browser whether a piece of a page is a heading, a paragraph, a link or a field in a form. 解説を読む

C

CSS CSS CSS is the language that decides how a web page looks, and because it sits in its own file, one change there restyles every page at once. 解説を読む

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Marketing Budget A marketing budget is the money a business decides in advance to spend each month on being noticed, plus the plan for how that money is split. 解説を読む

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Pay Per Click PPC Pay per click is advertising where you pay only when somebody actually clicks your advert, however many times it was shown. 解説を読む

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YouTube Ads YouTube ads are video and banner adverts bought inside Google Ads that run around other people's videos, usually with a Skip button after five seconds. 解説を読む

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Geotargeting Geotargeting is the setting that tells an ad platform to show your ads only to people inside the towns or the delivery area you can actually serve. 解説を読む

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Remarketing Remarketing is showing your advert again to people who visited your site and left without buying, so your offer meets them somewhere else online. 解説を読む

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Influencer Marketing Influencer marketing is paying someone with an audience to talk about what you sell, which only works when that audience turns out to be real. 解説を読む

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WhatsApp Marketing WhatsApp marketing is using WhatsApp to send customers real messages about their orders and bookings, under rules stricter than most owners expect. 解説を読む

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Landing Page A landing page is a single page built to do one job, so the person who clicks your advert either takes that one action or leaves. 解説を読む

C

Conversion Rate CR Conversion rate is the share of your visitors who do the one thing you wanted them to do, such as booking, calling or paying. 解説を読む

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A/B Testing A/B testing shows two versions of the same page to different visitors at the same time, so you can count which version got more people to act. 解説を読む

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Heatmap A heatmap is a coloured picture laid over one page of your website, showing at a glance where visitors clicked and how far down they read. 解説を読む

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Bounce Rate Bounce rate is the share of your visitors who look at a single page and then leave again without clicking anything else. 解説を読む

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Form Abandonment Form abandonment is what happens when someone starts filling in your quote or booking form and then closes the page before the enquiry ever reaches you. 解説を読む

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Sales Funnel A sales funnel is the path a stranger takes from seeing your advert to paying you, counted at every step so you can see where people drop out. 解説を読む

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Journey Mapping Journey mapping is a written list of every real step a customer takes with you, in order, so you can see which step keeps going wrong. 解説を読む

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Qualified Lead A qualified lead is an enquiry you have checked, so you know the person asking could genuinely buy from you before a salesperson calls them. 解説を読む

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Cost Per Lead CPL Cost per lead is what a single enquiry costs you once you divide everything you spent on getting enquiries by the number that actually arrived. 解説を読む Customer Relationship Management CRM Customer relationship management is one shared place where every enquiry, quote and conversation about a customer is kept, so nobody has to remember it alone. 解説を読む

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Ecommerce Platform An ecommerce platform is the software behind an online shop, and its real work starts after the payment, when the sale becomes an order somebody must pack. 解説を読む

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Headless Commerce Headless commerce splits a shop into a selling engine and its screens, so one product list feeds the website, the phone app and the counter in the branch. 解説を読む

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SKU (Stock Keeping Unit) SKU An SKU is the short code you give to one exact thing you sell, so every stock count and every sales report points at the same item. 解説を読む

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Product Variants Product variants are the different versions of one product, such as the same shirt in small blue or in medium black, each counted on its own. 解説を読む

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Kitting Kitting is selling several separate items together as one product with one price, such as a gift box or a starter kit for a new barber. 解説を読む

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Product Photography Product photography is how you show an item to someone who cannot pick it up, so the pictures have to do the touching for them. 解説を読む

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Virtual Try-On Virtual try-on is a feature that lets a shopper point a phone camera at their face or room and see glasses or a sofa in place before paying. 解説を読む

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Wishlist A wishlist is the list where a shopper saves items to come back to later, which tells a shop exactly what the people who did not buy still want. 解説を読む

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Upselling Upselling is offering a customer a better or bigger version of what they already chose, at the moment they have decided but have not yet paid. 解説を読む

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Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. 解説を読む

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Loyalty Program A loyalty program is a scheme that pays customers for coming back, usually in points they can spend on a later purchase. 解説を読む

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Guest Checkout Guest checkout lets a customer buy without making an account, so they pay in one step and the shop still gets the order and their contact details. 解説を読む

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Account Takeover ATO Account takeover happens when a stranger signs in to a customer's shop account with a password stolen somewhere else, then spends the saved card and the points. 解説を読む

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Zero-Party Data Zero-party data is what a customer types in on purpose, such as a shoe size or a delivery note, so the shop can serve them better. 解説を読む

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Fake Reviews Fake reviews are star ratings that were paid for or written by the seller, rather than left by a real customer who bought the product and used it. 解説を読む

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Key Account Management KAM Key account management is the habit of naming the few clients who bring in most of your money, so each one has a person looking after them. 解説を読む

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Net Promoter Score NPS The Net Promoter Score is one question, answered from nought to ten, that measures how many customers would recommend you rather than warn a friend away. 解説を読む

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Email Marketing Email marketing is sending useful messages to people who handed you their address themselves, so you reach them directly instead of paying a platform to show your post. 解説を読む

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Drip Campaign A drip campaign is a fixed run of emails sent on a timer, so a new subscriber gets the right message on the right day without anyone pressing send. 解説を読む

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Open Rate The open rate is the share of the people you emailed who look like they opened it, which phones now push up by loading the hidden tracking image themselves. 解説を読む

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Email Deliverability Email deliverability is whether your message reaches the inbox instead of the spam folder, which depends on three small domain settings and on how people treat your mail. 解説を読む

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UTM Parameters UTM UTM parameters are short tags added to the end of a link so your reports can tell you which advert, email or post actually brought the sale. 解説を読む

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Tracking Pixel A tracking pixel is a small piece of code hidden on a page that tells an advertising company who visited your site and what they did there. 解説を読む

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Attribution Model An attribution model is the rule that decides which of your adverts gets the credit when a customer finally buys something. 解説を読む