E-commerce SEO

E-commerce SEO is the work that makes an online shop easy to find in search, and most owners start at the wrong end of it. They polish the home page, though almost nobody searches for a shop name they have never heard of. Buyers arrive through the category pages and the product pages, and those two do different jobs.

A category page answers the broad search, so someone typing running shoes for women wants a shelf to look at, not one shoe. It needs its own title, a short honest paragraph written by a person, and a name customers would use. Product pages answer the narrow search instead, the model, the size, the code on the box. Ten good category pages usually sell more than a hundred thin product pages.

Filters are where a shop quietly breaks, because every tick box makes a new web address. Colour, size, price and brand combine into thousands, so a shop with forty products can end up with forty thousand addresses showing nearly the same page. Google then spends its visiting time in that maze and never reaches the pages that sell. Keep the few filter pages worth having, such as black winter boots, and tell search engines to ignore the rest. That is the first thing Linkysoft checks when a shop says Google never sees its new items.

Going out of stock should be a decision, not an accident, and the choice turns on whether the item is coming back. If it is, keep the page, say when it returns, and offer a message on the day it lands. That page has been earning its position for months, so deleting it throws those months away. If the product has gone for good, point its old address at the closest replacement instead. Storek keeps that address alive and sends visitors to the replacement, because a shop dropping a hundred lines a season cannot do it by hand.

The last problem costs the most and is the cheapest to fix. Most shops paste in the description the supplier sent, exactly like the other two hundred shops selling that item, and nobody ranks the two hundred and first copy. Fifty words in your own voice will beat it, so say who the item suits, what is in the box, and the question customers keep asking. Linkysoft wants that writing before a shop opens, because a store built as a real web application can carry the words but cannot write them. Start with your twenty best sellers.