E-commerce SEO

E-commerce SEO is the work that makes an online shop easy to find in search. Most owners start with the home page. That is the wrong end of the shop. The pages that bring buyers are the category pages and the product pages, and the two do different jobs.

A category page answers a broad search. Someone types running shoes for women and wants a shelf to look at, not one shoe. So that page needs its own title, a short honest paragraph written by a human, and a name that matches how customers speak. Product pages answer the narrow search, the model, the size, the code printed on the box. A shop with ten good category pages usually sells more than a shop with a hundred thin product pages.

Filters are where a shop quietly breaks. Every tick box makes a new address. Colour, size, price, brand, and all of them in combination. A shop with forty products can end up with forty thousand addresses that are nearly the same page. Google spends its visiting time walking that maze and never reaches the pages that sell. Keep the few filter pages worth having, such as black winter boots, and tell search engines to ignore the rest. That is the first thing Linkysoft checks when a shop says Google never sees its new items.

Sold out should be a decision, not an accident. If the item is coming back, keep the page, say when, and offer a message on the day it lands. That page has been earning its position for months and deleting it throws the months away. If the product is gone for good, point its address at the closest replacement. Storek keeps the old address alive and sends it to the replacement, because a shop that drops a hundred lines a season cannot do that by hand.

The last one costs the most and is the cheapest to fix. Most shops paste the description the supplier sent, and so do the other two hundred shops selling the same item. Nobody ranks the two hundred and first copy. Fifty words in your own voice beat it, who it suits, what is in the box, the question customers keep asking. Linkysoft asks for those two paragraphs before a shop opens, because a store built as a real web application can carry them but cannot write them. Start with your twenty best sellers.