Keyword Research

Keyword research is the work of finding the exact words people type into Google when they look for what you sell. Not the words you use inside your company. The words a stranger uses before they know your name.

The gap between the two is usually wide. A dentist writes “orthodontic treatment”; the patient searches “braces price”. A furniture shop writes “modular seating”; the customer types “corner sofa”. You find the real words by listening. Read the questions people send you on WhatsApp. Listen to what callers ask for. Look at what visitors type into the search box on your own site. When Linkysoft starts this work for a client, the first hour goes to their messages, not to a tool. Only then do we open one and check the list.

Two numbers sit next to every word. Volume is roughly how many people search it each month. Difficulty is how hard it would be to reach the first page. Beginners chase the big number and lose. A phrase searched ninety times a month that you can actually reach is worth more than one searched forty thousand times that you never will. Longer phrases of three or four words are easier to win, and the people typing them are closer to paying.

You do not need to pay for any of this at the start. Search Console shows the words your site already appears for, which is the most honest list you will ever get. Keyword Planner inside Google Ads gives rough ranges. The suggestions that drop down as you type, and the people-also-ask boxes, are free and real. Paid tools save hours. They do not replace the listening.

The trap most guides miss is the local word. In Egypt people type the spoken word for a mobile phone far more often than the formal term printed on the box, and plenty of them drop a letter when they are in a hurry. Choose the formal spelling alone and you vanish from half the results. We keep both forms, on the page and in the campaign. When Linkysoft plans a digital marketing campaign, the page list comes from the searched words, never from the brochure. Those same words then set the menu and the page titles of the website we design. A site built on the customer's words costs the same as one built on the owner's, and earns far more.