Keyword Research

Keyword research means finding the exact words people type into Google when they look for what you sell. They are rarely your company's own words, because they belong to a stranger who has not heard your name yet.

The gap between the two is usually wide. A dentist writes “orthodontic treatment” while the patient searches “braces price”, and a furniture shop writes “modular seating” while the customer types “corner sofa”. You find the real words by listening, so read the questions people send on WhatsApp, hear what callers ask for, and check what visitors type into your own search box. When Linkysoft starts this work for a client, the first hour goes to those messages rather than to a tool, and only then do we open one and check the list.

Two numbers sit beside every word, and beginners read them the wrong way round. Volume is roughly how many people search it each month, while difficulty is how hard the first page would be. So a phrase searched ninety times a month that you can actually reach beats one searched forty thousand times that you never will. Longer phrases of three or four words are easier to win, and whoever types them is closer to paying.

None of this has to cost anything at the start, because Search Console shows the words your site already appears for, and that is the most honest list you will get. Keyword Planner inside Google Ads adds rough ranges, while the drop-down suggestions and the people-also-ask boxes are free and just as real. Paid tools save hours, but they never replace the listening.

The trap most guides miss is the local word, because people search in the language they speak rather than the one printed on the box. In Egypt the everyday word for a mobile phone is typed far more often than the formal term, and many people drop a letter in a hurry. Pick the formal spelling alone and you vanish from half the results, which is why we keep both forms on the page and in the campaign. When Linkysoft plans a digital marketing campaign, the page list comes from the searched words and never from the brochure. Those same words then set the menu and the page titles of the website we design. A site built on the customer's words costs the same as one built on the owner's, and it earns far more.