Local SEO

Local SEO is the work that makes your business appear when someone close by searches for what you sell. Picture the small map near the top of the page with three businesses on it, because that box is the prize. Somebody types gym near me, or dentist, and Google answers with places instead of articles. Getting into that box is a different job from ranking an ordinary page, and it begins with something free.

Your Google Business Profile does most of the work, and since it is free you claim it yourself and fill it in properly. That means the right category, real opening hours, photos taken this year, and the services you actually offer. Distance decides the rest, and you cannot change distance. A salon in one district rarely shows on the map for a district across the city, however good its website is, and few suppliers say that out loud.

Then comes the dull part that decides more than owners expect, because your name, address and phone number must be written the same everywhere. That means your own site, your profile, your Facebook page, and the directory a supplier added you to five years ago. Most owners find an old number still sitting in three of those, quietly taking calls that reach nobody. So when Linkysoft rebuilds a site for a clinic with three branches, the first hour goes on that list rather than the design. Cleaning it up takes one afternoon, and that afternoon often moves you further than a month of writing.

Reviews matter too, and the pattern matters more than the score, because a steady flow of new ones beats twenty arriving on one day. That is also why you should reply to all of them in a normal voice, the angry ones included. A booking system like Nadiva can send the request the morning after the appointment, so the chore turns into something that happens by itself.

Last, give each branch its own page, and each area you serve a page as well, written in the words a customer would say. One page listing six branches ranks for none of them, so Linkysoft builds those pages into the website from the first day rather than bolting them on later. The map profile belongs to the same job, so it is handled as part of the marketing work. Before you pay any supplier, ask who updates that profile when the opening hours change.