Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 10 concepts
- 32 subject areas
All concepts, A to Z
D
Dashboard A dashboard is the first screen a person sees after logging in, and a good one carries today's numbers and the decisions still waiting for an answer. Read the definition Data Breach A data breach is the moment private customer information leaves your control, whether a thief took it or someone simply sent it to the wrong address. Read the definition Data Synchronisation Data synchronisation is the work of keeping the same numbers on every device, so the phone in a van and the office computer never disagree. Read the definition Deep Link A deep link is an address that opens one exact screen inside an app, such as a single invoice, instead of leaving the person on the home screen. Read the definition Disaster Recovery Plan DRP A disaster recovery plan is a short written document that says exactly what your business does, and who does it, on the morning the systems stop working. Read the definition Django Django is the main framework for building web applications in the Python language, best known for turning a description of your data into a working back office. Read the definition Docker Docker packs a program and everything it needs into one sealed bundle, so it runs the same on a developer's laptop as it does on the live server. Read the definition Drip Campaign A drip campaign is a fixed run of emails sent on a timer, so a new subscriber gets the right message on the right day without anyone pressing send. Read the definition Dropshipping Dropshipping is selling goods you never keep in stock, because the supplier packs each order and posts it straight to your customer. Read the definition Duplicate Content Duplicate content is the same text appearing at more than one web address, so a search engine picks one page to show and quietly ignores the rest. Read the definition
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