Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 9 concepts
- 32 subject areas
All concepts, A to Z
E
E-commerce SEO E-commerce SEO is the work of making a shop's category and product pages easy to find in search, because those are the pages that bring buyers. Read the definition E-E-A-T E-E-A-T E-E-A-T is Google's short name for the experience, expertise, authority and trust that its paid raters look for on every page they judge. Read the definition Ecommerce Platform An ecommerce platform is the software behind an online shop, and its real work starts after the payment, when the sale becomes an order somebody must pack. Read the definition Email Deliverability Email deliverability is whether your message reaches the inbox instead of the spam folder, which depends on three small domain settings and on how people treat your mail. Read the definition Email Marketing Email marketing is sending useful messages to people who handed you their address themselves, so you reach them directly instead of paying a platform to show your post. Read the definition Encryption Encryption is a way of scrambling your information into nonsense, so that only the person holding the right key can read it again. Read the definition End-of-Life Software EOL End-of-life software is a program its maker has stopped repairing, so any weakness someone finds in it from that day on stays open forever. Read the definition Enterprise App Distribution Enterprise app distribution is the way a company puts its own app straight onto staff phones, without ever listing it in the public App Store or Google Play. Read the definition Ethical Hacking Ethical hacking is an attack on your own system that you asked for and paid for, so a trusted expert finds the holes before a criminal does. Read the definition
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