Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 7 concepts
- 32 subject areas
All concepts, A to Z
G
GDPR GDPR GDPR is the European law that sets out how a business may collect, keep and use the personal information of the people it serves. Read the definition Geotargeting Geotargeting is the setting that tells an ad platform to show your ads only to people inside the towns or the delivery area you can actually serve. Read the definition Git Git is the system that records every change made to a piece of software, along with who made it and why, so any change can be undone. Read the definition Go Go is a small programming language from Google, built so that one service can answer very many requests at the same time without falling over. Read the definition Google Search Console GSC Google Search Console is a free Google report that tells you which searches your site turned up in and how many people clicked through to it. Read the definition GPS Tracking GPS GPS tracking shows you where a vehicle or a member of staff is on a map, using the position their phone or tracker sends over the mobile network. Read the definition Guest Checkout Guest checkout lets a customer buy without making an account, so they pay in one step and the shop still gets the order and their contact details. Read the definition
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