Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 6 concepts
- 32 subject areas
All concepts, A to Z
I
In-App Purchase IAP An in-app purchase is a payment made inside a phone app through the store's own billing, where Apple or Google keep 15 to 30 percent. Read the definition Indexing Indexing is the step where Google saves a copy of your page in the list it searches, so a page it skips can never appear in a result. Read the definition Influencer Marketing Influencer marketing is paying someone with an audience to talk about what you sell, which only works when that audience turns out to be real. Read the definition Internal Linking Internal linking is the set of links running from one page of your site to another, which is how you tell Google which of your pages matters most. Read the definition Inventory Turnover Inventory turnover is the number of times a shop sells and replaces a product in a year, so a low number means money sitting on the shelf. Read the definition Invoice Fraud Invoice fraud is a fake or altered supplier bill that gets you to pay a real amount into a bank account the criminal controls. Read the definition
Still not sure how this applies to your project?
Tell us what you are building and we will answer in plain language.