Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 15 concepts
- 32 subject areas
All concepts, A to Z
C
C# and .NET C# and .NET are Microsoft's pair for business software, where C# is the language you write in and .NET is the toolkit that runs it. Read the definition Canonical URL A canonical URL is the line in a page's code that tells search engines which copy of that page is the original one to show. Read the definition Cash on Delivery COD Cash on delivery lets your customer hand the money to the courier at the door instead of paying on the website when the order is placed. Read the definition Change Request A change request is anything you ask a software team to add or alter after the price was agreed and the work began. Read the definition Chatbot A chatbot is an automated conversation that answers your customers in writing on your website or in WhatsApp, with nobody sitting on the other end. Read the definition CI/CD CI/CD CI/CD is an automatic path that tests every change to your software and puts it live once the tests pass, so a release stops being an event people dread. Read the definition Click-Through Rate CTR Click-through rate is the percentage of people who clicked your result out of everyone who was shown it in the first place. Read the definition Cloud Computing Cloud computing is renting computer power by the hour from a company such as Amazon, Microsoft or Google instead of buying servers of your own. Read the definition Conversion Rate CR Conversion rate is the share of your visitors who do the one thing you wanted them to do, such as booking, calling or paying. Read the definition Cost Per Lead CPL Cost per lead is what a single enquiry costs you once you divide everything you spent on getting enquiries by the number that actually arrived. Read the definition Coupon Code A coupon code is a short word or number that a customer types at checkout so the shop takes an agreed amount off the order. Read the definition Cross-Platform App A cross-platform app is one system that opens in a browser, on an Android phone and on an iPhone, with all three sharing the same records. Read the definition CSS CSS CSS is the language that decides how a web page looks, and because it sits in its own file, one change there restyles every page at once. Read the definition Customer Relationship Management CRM Customer relationship management is one shared place where every enquiry, quote and conversation about a customer is kept, so nobody has to remember it alone. Read the definition Cyber Insurance Cyber insurance is a policy that pays for the clean-up after an attack, as long as you kept the security promises you made on the application form. Read the definition
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