Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 10 concepts
- 32 subject areas
All concepts, A to Z
O
Off-Page SEO Off-page SEO is the part of your search ranking that other people build for you, through the links, mentions and reviews they leave on sites you do not own. Read the definition Offboarding Offboarding is the security work a business does when someone leaves, closing every login and shared password they had so nothing stays open behind them. Read the definition Offline Mode Offline mode is what a system keeps doing when the internet drops in the middle of a sale, so the work carries on until the connection returns. Read the definition Offline Sync Offline sync is the way an app keeps working with no signal, because it saves the work on the phone and sends it up once the network comes back. Read the definition On-Page SEO On-page SEO is the work you do inside the page itself, from the title to the text on your photos, so readers and search engines both understand it. Read the definition Open Rate The open rate is the share of the people you emailed who look like they opened it, which phones now push up by loading the hidden tracking image themselves. Read the definition Order Tracking Order tracking is the running record of where an order has reached, from paid to delivered, which the customer reads in the same words your staff use. Read the definition Over-the-Air Update OTA An over-the-air update is a change you make on your own server that every phone picks up by itself, without anyone downloading a new version from the store. Read the definition Overselling Overselling is taking money for an item you cannot send, which happens when your counter, your website and your marketplace each count the same stock on their own. Read the definition OWASP Top 10 The OWASP Top 10 is a free list of the ten mistakes that most often let a stranger into a website or a web application. Read the definition
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