Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 15 concepts
- 32 subject areas
All concepts, A to Z
S
Sales Funnel A sales funnel is the path a stranger takes from seeing your advert to paying you, counted at every step so you can see where people drop out. Read the definition Scalability Scalability is how well a system keeps its speed as more people use it at the same time, instead of slowing to a crawl. Read the definition Search Intent Search intent is what a person really wants when they type a phrase into Google, which is why the page that gives them exactly that ends up on top. Read the definition Security Awareness Training Security awareness training is the short, regular practice that teaches your staff to spot a fake email or phone call before they act on it. Read the definition Service Level Agreement SLA A service level agreement is the part of a contract that promises how well a service will work, and says what you get back when the promise breaks. Read the definition Shipping Zones Shipping zones are groups of places you charge and promise the same way, so a parcel to a far village is not priced like one across the street. Read the definition SIM Swap Fraud SIM swap fraud is a scam in which a criminal moves your phone number onto their own SIM card, so your calls and security codes reach them instead. Read the definition Single Sign-On SSO Single sign-on is one username and password that opens every system a member of staff is allowed to use, on the computer and on the phone. Read the definition SKU (Stock Keeping Unit) SKU An SKU is the short code you give to one exact thing you sell, so every stock count and every sales report points at the same item. Read the definition Social Engineering Social engineering is an attack on the person rather than the computer, where someone uses fear or hurry to talk you into handing over a code or a payment. Read the definition Source Code Plain text files containing programming instructions written by software developers that tell computers, servers, and mobile devices how to run an application. Read the definition SQL SQL SQL is the language software uses to ask a database a question, so every sales report you read on screen is an SQL question asked on your behalf. Read the definition SQL Injection SQLi A web attack where someone types database commands into a form or a web address, so the website runs them and reveals, changes or deletes data it should protect. Read the definition Structured Data Structured data is a short note hidden in your page code that tells search engines what the page is about, in a form every one of them understands. Read the definition Swift Swift is the programming language Apple wrote for its own devices, so it is the supported way to build an app that people install on an iPhone or iPad. Read the definition
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