Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 7 concepts
- 32 subject areas
All concepts, A to Z
L
Landing Page A landing page is a single page built to do one job, so the person who clicks your advert either takes that one action or leaves. Read the definition Laravel Laravel is the most used PHP framework, and it hands a team the pieces every web application needs so they can build your business rules instead of the plumbing. Read the definition Large Language Model LLM A large language model is the software behind assistants that write and summarise text, and it builds its answers by predicting the next word instead of looking anything up. Read the definition Least Privilege Least privilege means each person can open only the screens their own job needs, so a stolen account cannot reach the rest of the business. Read the definition Link Building Link building is the work of persuading other websites to link to yours, because search engines still count each good link as a vote for your page. Read the definition Local SEO Local SEO is the work that gets your business onto the small map at the top of Google when someone nearby searches for what you sell. Read the definition Loyalty Program A loyalty program is a scheme that pays customers for coming back, usually in points they can spend on a later purchase. Read the definition
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