Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 2 concepts
- 32 subject areas
All concepts, A to Z
Y
Year-over-Year Growth YoY Year-over-year growth compares a month with the same month a year earlier, so the season itself cannot fool you into seeing a rise or a fall. Read the definition YouTube Ads YouTube ads are video and banner adverts bought inside Google Ads that run around other people's videos, usually with a Skip button after five seconds. Read the definition
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