Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 11 concepts
- 32 subject areas
All concepts, A to Z
M
Machine Learning ML Machine learning is a way of teaching software a rule by showing it thousands of solved examples, so it works out the pattern instead of being told it. Read the definition Malware Malware is any program written to damage your computer or to work quietly for someone else while you carry on using it. Read the definition Marketing Budget A marketing budget is the money a business decides in advance to spend each month on being noticed, plus the plan for how that money is split. Read the definition Marketplace Integration Marketplace integration runs your listings on Amazon, Noon and similar sites from the same system as your own shop, with one stock number behind them all. Read the definition Minimum Viable Product MVP A minimum viable product is the first real version of an app, built to do the one job that matters most so everything else can wait. Read the definition Mobile Device Management MDM Mobile device management is the software a company uses to control its staff phones and tablets from one screen, right down to erasing one that goes missing. Read the definition Mobile Website A mobile website is your ordinary website built to work properly on a phone, so visitors arrive at the same address and have nothing to download. Read the definition Mobile-First Indexing Mobile-first indexing means Google reads the phone version of your page and ranks you on what it finds there, so anything your mobile layout leaves out barely counts. Read the definition MongoDB MongoDB is a database that keeps each record as its own flexible document, so two products can carry completely different details without being forced into one fixed form. Read the definition Multi-Branch Management Multi-branch management is running two or more shops, clinics or gyms from a single system, so the owner can see every branch on one page. Read the definition MySQL MySQL is the most widely used free database in the world, and it is where a website keeps its customers, orders and prices in tidy tables. Read the definition
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