Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 6 concepts
- 32 subject areas
All concepts, A to Z
B
Backend The backend is the part of a system you never see, where the records are kept and the rules are checked for every screen that asks. Read the definition Backup A backup is a second copy of your files, kept somewhere safe from whatever destroys the first copy, so you can get your work back. Read the definition Biometric Login Biometric login lets you open an app with your fingerprint or your face instead of typing a code, because your phone does the checking for it. Read the definition Bounce Rate Bounce rate is the share of your visitors who look at a single page and then leave again without clicking anything else. Read the definition Broken Link A broken link points at a page that no longer exists, so the visitor gets a short 404 message instead of what they clicked for. Read the definition Buy Now, Pay Later BNPL Buy now, pay later is a checkout option that splits the price into instalments for the customer while a finance company pays the shop in full straight away. Read the definition
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