Knowledge base
The glossary
Every term we use with clients, defined plainly. Browse a subject area, jump to a letter, or search.
- 5 concepts
- 32 subject areas
All concepts, A to Z
V
Vanity Metrics Vanity metrics are numbers like likes and followers that look good in a report but never turn into a booked job or a paid invoice. Read the definition Vendor Lock-In Vendor lock-in is what you discover on the day you try to change supplier and find out how little of your own system you actually own. Read the definition Virtual Private Network VPN A virtual private network is a sealed tunnel through a public connection, so what your staff send on café or hotel wifi cannot be read by anyone nearby. Read the definition Virtual Try-On Virtual try-on is a feature that lets a shopper point a phone camera at their face or room and see glasses or a sofa in place before paying. Read the definition Vulnerability Scan A vulnerability scan is an automatic check that searches a website or an app for weaknesses attackers already know about and reports what it finds. Read the definition
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